REPORTING & ANALYTICS
Marketing Measurement + Incrementality
Stop wasting millions of dollars on ineffective marketing.
With decades of experience working with the most disruptive brands to hit the market, we know what it takes to not only build brand recognition and buzz, but longevity and evangelism without compromise.
LET’S CHAT!
With decades of experience working with the most disruptive brands to hit the market, we know what it takes to not only build brand recognition and buzz, but longevity and evangelism without compromise.
WORK WITH MEDIA MOGUL
Measurement is hard. And it’s getting worse.
In today’s data-driven landscape, understanding campaign performance is essential. Our advanced analytics and reporting provide transparency and actionable insights, empowering your brand to make informed decisions. Utilizing comprehensive dashboards and detailed reporting, we deliver clear, actionable insights into campaign performance, ROI, consumer behavior, and market trends. Our commitment to continuous optimization ensures your marketing investments consistently deliver the best possible outcomes.
- Privacy regulations (GDPR) a nd technology (iOS14.5) limit advertisers’
ability to track individual users, weakening traditional attribution - A fragmented media landscape prevents a unified view
- Platforms and channels are incentivized to show the best “results” they
can
If marketing needs to be measured, and attribution is unable to accurately determine if a tactic is incremental or not, what’s the solution?
Triangulation through unified marketing measurement. A combined view of:
Revenue
25054$
83,7%
Users
18740
83,7%
Media Mogul specializes in driving meaningful (and profitable) growth for our brands.
Our dedicated measurement team will not only advise on the initial framework to best support your marketing efforts, but will provide ongoing strategy, insights, and recommendations on how to improve your marketing ROI.
Activity level
287
We save brands hundreds of millions of dollars in wasted ad spend while simultaneously growing their
revenue, improving overall profitability and marketing ROI.
revenue, improving overall profitability and marketing ROI.
Improve the accuracy of your marketing.
We believe that each measurement method has strengths and weaknesses, and that using them together actually improves the overall accuracy and utility of your marketing:
- Scientifically Rigorous Incrementality Experiments
Every industry outside of advertising follows the same principles when determining the impact of a variable – the test and control group. Advertising should be treated the same as politics, healthcare, or culinary science to determine what’s working. - Scientifically Rigorous Incrementality
Experiments Every industry outside of advertising follows the same principles when determining the impact of a variable – the test and control group. Advertising should be treated the same as politics, healthcare, or culinary science to determine what’s working. - Incorporating Attribution
We don’t just use attribution software (such as Google Analytics) out of the box. However it is still helpful when determining small, fast, and tactical optimizations. We apply the right modifiers and weights to attribution to ensure we’re not over-investing in the wrong areas.
DATA, ANALYTICS & MEASUREMENT
The MMP Dashboard
At Media Mogul, clients gain exclusive access to a custom analytics dashboard and a dedicated data team, turning complex metrics into clear, actionable insights.
We integrate traditional and digital channels with business objectives, tracking performance in real time and aligning media strategy with key KPIs.
Our data-driven approach ensures every campaign is optimized for maximum impact and measurable success.
