WORK WITH MEDIA MOGUL
What is the benefit of hiring a Tourism & Attractions services agency?
In a market crowded with agencies touting niche exclusivity in travel and tourism, Destination Marketing Organizations (DMOs) deserve more than recycled solutions. While niche agencies often see you as “just another DMO client,” our holistic approach leverages extensive experience across multiple industries to deliver fresh thinking, sophisticated media strategies, and powerful storytelling that deeply resonates with your target audience.
Icelandair’s Iceland Academy
Icelandair, the national carrier of Iceland, has played a pivotal role in promoting tourism to Iceland.
Objective:
The primary objective of the “Iceland Academy” aspect of the campaign was to educate tourists about Icelandic culture, etiquette, and safety, thereby enhancing their travel experience. This initiative was part of a broader strategy to attract more visitors to Iceland and encourage responsible and sustainable tourism.
Execution:
The campaign was executed through an online platform offering 14 short videos of one and a half minutes each. These tutorials covered diverse aspects of Icelandic culture, such as hot tub etiquette, local food sustainability, and glacier safety. The aim was to provide insider knowledge and tips to tourists for a safer and more enriching visit. The “Iceland Academy” participants could earn badges and even win a trip to Iceland.
Results: Drive off-season tourism and increase regional brand awareness.
Boosting Travel to Los Angeles During Golden Week
Los Angeles, renowned for its iconic Hollywood sign, diverse cultural scene, and year-round sunny weather, has long been a top destination for travelers from around the world. The Los Angeles Tourism & Convention Board, in collaboration with key partners such as LAX Airport, Visit California, Universal Studios Hollywood, and local luxury retailers, aimed to capitalize on Golden Week—a major national holiday in China that brings a surge in international travel.
Objective:
- Elevate brand awareness for United Airlines and LAX Airport.
- Encourage Chinese tourists to book accommodations in Los Angeles.
- Increase visibility for neighboring destinations like Santa Monica, Pasadena, and Malibu.
Execution:
The campaign’s centerpiece was a partnership with Kiki Fang, China’s top travel social influencer, boasting 6.5 million followers on Douyin. Fang’s travel vlogs, embodying the essence of San Francisco, were disseminated across popular Chinese platforms, including Weibo, Douyin, Toutiao, RED, Mafengwo, and Ctrip.
Results: The campaign yielded impressive outcomes
Improve the accuracy of your marketing.
By combining innovative digital and traditional media with precise audience targeting, we consistently compete—and win—against specialized tourism agencies, providing impactful campaigns that drive measurable results and genuine visitor engagement.
Media Mogul understands that successful tourism marketing demands bold creativity and tailored strategies, not off-the-shelf solutions. We specialize in crafting vibrant, memorable campaigns that uniquely position your destination, attraction, or event as a must-visit experience, driving significant growth in visitor attendance, bookings, and revenue. Experience the difference between being treated as “just another client” and forming a strategic partnership focused exclusively on your success, brand differentiation, and lasting audience connections.
At Media Mogul, clients gain exclusive access to a custom analytics dashboard and a dedicated data team, turning complex metrics into clear, actionable insights.
We integrate traditional and digital channels with business objectives, tracking performance in real time and aligning media strategy with key KPIs.
Our data-driven approach ensures every campaign is optimized for maximum impact and measurable success.
